I know I normally write about how luxury brands are destroying what luxury is really about.
This post is a slight departure for me. It is about exploring different approaches to manufacture utilizing emerging technologies, minimizing wasteful production and as Electrobloom suggests 'making things especially for you'. Such a cool concept!
In a previous post I wrote about mass customization - Prada and Louis Vuitton are all on the case - but what they offer, unless you have something specially made, is component parts that are already made and assembled to order. What is different about Electrobloom is that every piece of amazing jewellery is made to order by Shapeways using some of the most advanced manufacturing methods around. I tested it out - I ordered loads of stuff out of pure indecision - and because I really loved it all. I bought a couple of bangles for myself - I think they are simple and cool enough to be worn by guys and girls - and some fantastic 'blooms' as a gift. They arrived within 4 days!!! And I must say they are amazing.
I really think that this is the future of retail.
This post is a slight departure for me. It is about exploring different approaches to manufacture utilizing emerging technologies, minimizing wasteful production and as Electrobloom suggests 'making things especially for you'. Such a cool concept!
These pieces were made for me!
In a previous post I wrote about mass customization - Prada and Louis Vuitton are all on the case - but what they offer, unless you have something specially made, is component parts that are already made and assembled to order. What is different about Electrobloom is that every piece of amazing jewellery is made to order by Shapeways using some of the most advanced manufacturing methods around. I tested it out - I ordered loads of stuff out of pure indecision - and because I really loved it all. I bought a couple of bangles for myself - I think they are simple and cool enough to be worn by guys and girls - and some fantastic 'blooms' as a gift. They arrived within 4 days!!! And I must say they are amazing.
I really think that this is the future of retail.
